DISCOVER JO SELF
CliftonStrengths Coach for Communication, Community
& Conscious Leadership
I’m Jo Self. A CliftonStrengths coach, thought partner,
and all-too-human gal who’s been through it.
This space is for the curious, the courageous,
and the still-figuring-it-out folks.
Let’s explore how your strengths can bring more clarity, confidence, and connection into your life.
One moment of clarity can change everything.
It’s not just possible – it’s probable.

Just Launched!
Check out the newest eBook and journal, designed for coaches and consultants who are looking to startup their business. Based on over $15,000 worth of mistakes I made, doing my best to keep you from doing the same.
New to CliftonStrengths? You’re in the Right Place.
You’ve heard about strengths. You’ve taken the assessment (or you’re thinking about it). You’re not ready to take the giant leap, but you are ready to take that first step to understand yourself better.
This site is designed to help you:
-
Make sense of your results
-
Build better relationships
-
Communicate with more clarity
-
Take that next step with more confidence
We’re here to Appreciate. Communicate. Illuminate.
It’s Not Just Possible. It’s Probable.
I believe everyone should “make their weird their wonderful”. You just need the right tools, language, and a little encouragement to begin. It can be uncomfortable stepping into your own spotlight to shine.
Whether you’re a new coach, a curious parent, a midlife reboot-er, or someone who’s just tired of not feeling seen… you belong here.

Simple Tools to Get You Started
You don’t need a certification to start building a strengths-based life.
These tools are designed to help you explore who you are, how you grow, and how you connect—with yourself and others.

Take the Strengths Spiral Quiz
Ever feel like you’re spiraling? That some things energize you… and others just drain you? And one thing just amplifies the next?
This short quiz helps you uncover your spiral type and shares some practical tips to manage and grow. No need to know your CliftonStrengths® to leverage this tool.

52 Sparks: Igniting Curiosity & Connection
A Weekly Dose of Wonder (For You or Your Circle)
This isn’t just journaling. It’s a guided practice in curiosity, kindness, and conversation.
With 52 weekly prompts delivered by email (or in a journal), you’ll build deeper self-awareness – and maybe even a few beautiful relationships along the way.

The 8 Elephants Mini-Guide
The Essentials You Need to Move Forward
You don’t need more fluff. You need clarity.
This quick-start guide covers the 8 core elements new coaches and self-starters often overlook.
Whether you’re launching a coaching business or a service based start-up, this is your first step toward aligned action.
Practical Strengths Mastery Network Membership
For those of us who have fully embraced Strengths or are on a path to doing so – as a language and as a way of life – I present you the Practical Strengths Mastery Network. This is a space where we collaboratively create and learn. The idea is to build and grow stronger together. We will start virtually, but the idea is to grow into local communities as well for in-person support and collaboration. I hope you’ll join us.
In addition, a portion of the membership will support the Practical Strengths Foundation coming in 2024. The goal of the Foundation is to subsidize the cost of CliftonStrengths Assessments for economically challenged communities.